IF YOU LOVE RUNNING...
Some of you may have seen the introduction of a new virtual run in the BTR event calendar scheduled for Sunday 14th February. Given the nature of the day I thought it would be useful to give runners a focus and reward their efforts with a sparkly, twirly medal befitting of St. Valentines Day.
I've seen some debate recently on running forums about the validity of virtual runs with a lot of people turning their noses up at paying for a medal when they can just go out and run anyway.
A perfectly valid observation... which misses the point.
For me there are currently two purposes to virtual runs. The first is that they give people a focus for a distance run and they also feed the 'reward for running' mechanism which is a key driver for many people.
Others may not have the same drivers and can just go out and run without reward or cost. Absolutely fine.
Secondly, the introduction of virtual runs since last March have served a more important role in keeping some event organsations in business. Since the Liverpool Half Marathon in March 2020 BTR has not been able to deliver any events and as a consequence has had no income.
Drastic commercial measures have had to be implemented and sadly BTR has closed down it's office in Hoylake to reduce expenditure in response to no meaningful event income coming in.
Along with almost all other small businesses BTR has had to more or less go into hibernation and ride out the global pandemic.
Over the last 10 months we have managed to deliver the 96/5K event virtually along with a small number of other events for which we had paid for medals and incurred other costs including VAT. The virtual income has without doubt helped keep the business afloat by almost covering the costs to which the business was committed.
So thank you to everyone who has taken part in a virtual BTR event in 2020.
We hope to be making donations to the eight associated BTR / Santa Dash charities at the end of January once the 2020 accounts have been confirmed... and then we can start again for 2021.
With the obvious delay in getting events moving again in the early part of this year it is clear we are still not out of commercial hibernation just yet but hopefully we have weathered the Covid storm and we can get back to some kind of event normality in the second half of the year.
In the meantime, if you care to support the virtual LOVE RUN 5K on Sunday 14th February you are more than just 'paying for a medal'. You are going a long way to ensuring that BTR can continue to deliver first class events across Merseyside once the global pandemic has become a thing of the past.
It is a very nice medal by the way...
Hope to see you all in the flesh before too long!