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Sports brand 361° will be joining in the celebrations as the Liverpool Half Marathon reaches a landmark year.

BTR is pleased to announce that major European sports brand 361° will be supporting the 2023 event. The Liverpool Half Marathon was first held in 1994 and in 2023 reaches the 30 year landmark with thousands of runners taking in the many famous locations around the city on Sunday 23rd March.

Alan Rothwell, Race Director has been involved with the event from the very first day and is delighted that the event has stood the test of time over the last 30 years saying... " it's great to see the Liverpool Half Marathon still playing a key role in Merseyside in 2023 and I had no idea back in 1994 that I would still be involved with this amazing race."

The event will be supported by European sports brand 361° in 2023 and with the main UK retail outlet for the brand in Liverpool city centre it a perfect fit for both parties.

361° Europe was established in 2016 and is based in Amsterdam. The company is justifiably proud of it's innovative sports shoe and apparel range and has identified Liverpool as a key retail outlet.

The company hosts a DO MORE initiative which encourages runners of all abilities and ages to continually strive to achieve more through running activity. 361° actively promotes inclusivity which was a key influence in the decision to link up with BTR Liverpool.

Alan Rothwell said..." over the last 30 years or so inclusivity has always been a part of everything we do at BTR and as this is one of the cornerstones of what drives 361° it was an easy decision to make to link up with this fantastic brand."

361° will have a high profile presence at the Liverpool Skyline Half Marathon and in the meantime you can take a look at their impressive product range at Natterjacks in North John Street, Liverpool city centre.

If you would like to see the full range of products then you can go to

Bryce Sage, Marketing Manager said... " 361° are excited to be partnering with the prestigious race that is the Liverpool Half Marathon, especially on such a landmark as it is their 30th edition.

We like to encourage and support runners of all levels to go 'one degree beyond and exceed their expectations' that is why we are working with BTR, as they strive for the same in this race.

As official sponsor, we're proud to be helping Alan and the team ensure the Liverpool Half Marathon 2023 is one to remember! "


For more information or to enter the 361° Liverpool Half Marathon (click here).

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